This ad was created for Never Summer to run in the very first issue of Grom Guide – a magazine akin to Snowboard Mag, but specifically focused on groms and the future generation of snowboarders. Because it’s a kid’s board, I wanted the ad to be colorful and fun. I used the yellow and distorted grid pattern found in the board graphic of the 23/24 Yutes, and created hand-drawn typography to make the name of the board more fun and really pop out at you.

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